All-New Jaguar F-Pace

Designed the complete range of digital advertising for the All-New Jaguar F-Pace. It included mobile, tablet, responsive web elements and DOOH. As lead designer I had control over all the elements from design, video editing and copy before going for approval to the CD's.  Below is a quick overview of the various work that was featured.

On the plus side, the F-Pace sold out till Feb 2018 after launching our campaign in May 2017.

Tablet application

We had 3 tabs within the tablet advertising that was interactive with the user:
1. 360 Exterior - this had a scrubber to enable you to view the vehicle from all directions
2. 360 Interior -  here you could view the vehicle interior by moving your tablet in all directions
3. Watch the film - this played the complete new TV ad to entice customers to buy

Digital Advertising

We had a full range of digital advertising targeting various demographics. Below is an example of the two variations we rolled out throughout web and mobile advertising. Click to play the examples below.

Digital Airport Panels

We had these variations in all the major airports throughout the UK. Click to play the examples below.