Responsive Website
Tyrells was just becoming a household brand name and never had a responsive site or social media consistency. All branding was created for their packaging without thinking of how this could translate digitally. A look and feel was created to unify the brand with the various touch points within the business.
It was a rather fun project - playful, small and quirky. They really wanted to maintain that feel while appealing to all consumers.
Little known fact is that they are actually 25% lower in fat than other kettle crisps - winner :)